Continuing with our theme of Empowering Yourself from Within, I heartily welcome this guest post from author and Harvard Business Review Blogger, Whitney Johnson:
“I’m not paid what I’m worth.”
Who hasn’t said this at least once?
I certainly have.
But if we subscribe to classical economics — which says that the price paid for any given service is the price at which the quantity supplied equals the quantity demanded — aren’t we paid precisely what we’re worth? And if we still believe we’re trading at a discount to our intrinsic value, is it possible to change the market’s mind?
In a recent conversation with a colleague of mine about our respective strengths, he identified as one of my strong points an ability to connect the dots between people and ideas, where others see no possible connection. Developmental psychologist Howard Gardner would describe this as searchlight intelligence, an intelligence that readily discerns connections across spheres and sees opportunities to cross-pollinate. My colleague then surprised me by wondering aloud, “I don’t understand why you don’t value what is such an apparent strength.”
I do value my ability to think across silos, I countered, but it’s true that I value my skill of building a financial model more, because it was so painstaking to acquire.
A tendency to obfuscate our strengths should not be surprising. If we’ve really applied ourselves to achieving competency, we are justifiably proud. Yet we often overlook our best skills — our innate talents — simply because we perform them without even thinking. As publisher Malcolm Forbes put it, “Too many people overvalue what they are not and undervalue what they are.”
As we look to close the gap between what we’re paid and what we’re worth, there is a lesson to be learned from the stock market. In my experience, the stocks that trade at fair value or even a premium to their peers are those that know what kind of stock they are, and then deliver, whether “disruptive innovation — emerging growth,” “sustaining innovation — best-of-breed,” or “being-disrupted — but dividend-paying.”
Not surprisingly, the stocks that lead with their unique or disruptive capabilities command the highest absolute multiples. The market historically rewards “disruptive innovation — emerging growth” stocks with multiples of 30x or more. The market pays top dollar, applying a premium multiple to disruptive innovations, because the odds for disruptors are much better — 6x greater in terms of success, 20x greater in terms of revenue opportunity, as Clayton M. Christensen wrote in The Innovator’s Dilemma.
Translating this to our careers, when we proffer to the marketplace a disruptive skill set, focusing on our distinctive innate talents rather than ‘me-too’ skills, we are more likely to achieve success and increase what we earn. For example, consider the outcomes for two presidential candidates: on the one hand, Mitt Romney, who highlighted his political views rather than his business acumen; on the other, Bill Clinton, who understood that, as smart as the former Rhodes Scholar is, his real skill was interpersonal intelligence. In my own case, I may not get paid top dollar if I’m hired to sequester myself every day, constructing financial models: I build models well, but not remarkably so. But if I lead with my unique skill set of searchlight intelligence, following with “can build a model/value a company,” the calculus changes dramatically.
We all want to get paid what we believe we are worth, which may be even more than what we currently estimate. The trick then is to lead with unique or disruptive skills, offering the hard-won skills as a kicker. When you know exactly what your value proposition is, rather than perpetually trading at a discount, you’ll command the premium you deserve.
This post was originally published at The Harvard Business Review on 9/14/2010.
Whitney Johnson’s new book, Disrupt Yourself: Putting the Power of Disruptive Innovation to Work, releases on October 6th. You can order it by clicking HERE.
Whitney is the author of Disrupt Yourself: Putting the Power of Disruptive Innovation to Work, and Dare, Dream, Do. Additionally, she is a frequent contributor to the Harvard Business Review. Learn more about her at www.whitneyjohnson.com or connect with her on Twitter @JohnsonWhitney.