Lisa Petrilli
Lisa Petrilli is Chief Executive Officer of C-Level Strategies, Inc., Chief Operating and Marketing Officer for the To Be a Woman global platform, and Chief Relationship Officer for CEO Connection. She is passionate about visionary leadership.
She empowers C-suite executives and emerging leaders to create clear, compelling, inspiring visions for their companies and teams in order to transform them and grow them exponentially, and to then bring these visions to fruition with clear and aligned strategies focused on:
- Leadership
- Marketing
- Business Development
- Social Media
Lisa works with her executive-level clients as
- Visionary Leadership Strategist, Consultant and Coach
- Business and Marketing Strategist
- Social Media and Content Marketing Consultant
The Introvert's Guide to Success in Business and Leadership
She is also passionate about, and focused on helping introverts succeed in business, and is the author of the eBook, “The Introvert’s Guide to Success in Business and Leadership” now an Amazon Best-Seller and “Hot New Release” on its launch day!
The eBook is featured in the “Books” section of The Huffington Post and inspired her Harvard Business Review blog post, “An Introvert’s Guide to Networking.”
Lisa has been collaborating with C-level executives since early in her career when she was consulting directly for C-suite officers at some of the country’s most prestigious hospitals on behalf of Baxter Healthcare.
Since that time, she has gained considerable experience working with C-level executives on business growth strategies, creating business visions, leading teams, running million-dollar businesses, providing executive leadership training and implementing Herculean initiatives.
As an executive at Baxter Healthcare Lisa ran a $750 million business and a team of marketers while negotiating global licensing, commercialization and co-marketing contracts with pharmaceutical companies.
When faced with a PR challenge by Greenpeace, she led a team that created a solution so exciting and environmentally friendly, that she presented it on behalf of Baxter to a United Nations Environmental Conference in Geneva, Switzerland.
She spent a year as an Executive Leadership Trainer at the Baxter Institute training corporate-wide executives on creating and communicating vision, leadership principles and strategies.
Lisa is passionate about the art of visionary leadership and bold ideas that are steeped in challenges.
Lisa lends her leadership and speaking talents to organ donation and church-related volunteer efforts, and is an eternally grateful recipient of an Irish kidney from a beautiful Irish woman named Rose who has become a dear friend. She is an otherwise full-blooded Italian with a love of anything chocolate.
Lisa has an MBA from Northwestern University’s Kellogg Graduate School of Management in Marketing, International Business & Organizational Behavior and a Bachelor’s Degree from Indiana University’s Honor’s College and Kelley School of Business with a minor in Political Science.
She was recently interviewed by Intuit regarding her perspective on Visionary Leadership – read the Visionary Leadership interview.
Online, Lisa is:
- Credited in The New York Times and The Globe and Mail
- Co-Founder and Co-Host of Leadership Chat which occurs every Tuesday evening at 8:00 pm Eastern Time globally on Twitter – With recent chats reaching 1.7 million people and creating 37+ million online impressions
- One of Twitter’s Small-Business Big Shots
- One of the Top 50 Women of Twitter for 2011 by Webbiquity
- One of the Top 35 Connectors on Twitter
- One of the 12 Most Leaderific Women in Social Media
- One of the 40 Most Approachable Social Media A-Listers on Twitter
- Creator and former Executive Editor of the Marketing Executives Networking Group’s 18-blogger MENG Blend Blog
- Consultant, Contributing Blogger and Key Advisor to the Content Marketing Institute
- Contributing Author to Leadership Digital
- Contributing Blogger and Member with the Lead Change Group
- MarketingProfs author and webinar speaker
- Guest Blogger for a number of leadership and marketing blogs
Lisa is @LisaPetrilli on Twitter and is an active member of LinkedIn and Google Plus. She welcomes your emails at Lisa@CLevelStrategies.com. 
Colleagues have said…
Lisa has provided remarkable content to MENG. She has consistently over delivered by applying intelligence, perseverance and human skills to work through others when needed. She has been creative and thoughtful in all she has done. Her presence has made a real difference to MENG
Richard Guha, Chairman of MENG, President at Max Brand Equity
Lisa is the consummate professional and yet she does it with such a personal, kind touch that you can’t help but be impressed with both her head and her heart.
Her leadership acumen allows her to help companies, C-level professionals and those who aspire to the C-suite. You can count on her thorough follow through, sharp insights and years of experience. Lisa brings value and vision to any project. Whether you’re hiring her, partnering with her or learning from her — lucky you.
Drew McLellan, Top Dog (Founder/CEO) at McLellan Marketing Group
I have been lucky enough to work with Lisa in my role as part of MENG’s Social Media Council of Advisors. In that time, I have come to know Lisa and appreciate her ability to bring out the best in others. Lisa has a knack for understanding how to connect people that can be of the most value to each other. She is a natural connector and facilitator, and those qualities make her the perfect choice to drive growth at a networking group such as MENG.
Lisa has a flawless professional reputation, and writes one of the more popular blogs in the marketing/branding space, C-Level Strategies and Awakenings. If your organization is considering a MENG membership, or having Lisa work with you to move your own business forward, I would not hesitate to contact Ms Petrilli. You can thank me later!
Mack Collier, Nationally-lauded Social Media Strategist & Consultant
You know that person that always over delivers and beats even your highest expectations? Well, that’s Lisa. Every project, meeting or collaboration I’ve had the pleasure of working with Lisa on exudes the kind of professionalism that is hard to find in this world. This is for sure…if Lisa ever needed anything, I’d make the time. Thank you Lisa.
Joe Pulizzi , Founder/Chief Content Officer, Junta42
It came as no surprise why people were raving about Lisa when I met her, and became aware of all she was doing for MENG. In just a few short months, she systematized much of our communication, updated the Web site, and facilitated rich collaboration among teams who helped fuel our social media and thought leadership. THANK YOU, LISA! You not only do it all, but you do so with a smile and a style that makes it a joy to work with you. Lucky MENG!
Mary Conley Eggert , Director of Business Development, Tech Image
Lisa has been an outstanding addition to the MENG team. She has accomplished more in less than a year than we accomplished in several years beforehand. We’re quite lucky to have her …
Andrew Whitman, Managing Partner at 2X Consumer Products Growth Partners
Working with Lisa on a variety of large-scale projects, afforded me the opportunity of experiencing her broad skill-set, and desire to facilitate forward thinking change. Lisa understands that in today’s economic environment, business cannot afford to function in the same fashion and rest upon its laurels. She is an effective listener, a powerful advocate, and a willing learner, absorbing information and applying it in order to move the organization forward in a positive fashion. I rely upon Lisa as a sounding board, knowing she will be insightful and forthright.
Paul Siman, CEO, Patient Advocacy Services
