New Survey of CEOs Reveals How They’re Using Social Media

CEO Connection, for which I serve as Chief Relationship Officer, just released the results of its June Mid-Market Index (for companies with revenues of $100  million to $3 billion) focused on the use of Social Media. In this survey our member CEOs revealed:

Additionally, CEOs gave their perspective of current business conditions relative to last month:

My perspective on these results:

1. I was not surprised that 59% said they don’t use social media for any official communication given that the word “official” holds a higher level of responsibility for CEOs, in my experience. For example, the CEOs I work with who use Twitter to share links of interest to them, or who use internal Twitter-type micro-blogging and regular blogs to casually communicate their activities to employees would not likely categorize these activities as “official communication.” I suspect CEOs perceive “official communication” to represent something similar to Fed-Ex’s blog and video response to a computer being thrown over a fence at the height of holiday shopping last December, in which the Senior VP of US Operations used social media to communicate in an official manner on behalf of the company.

2. On the other hand, studies about the impact of CEOs who use social media show consumers are more likely or much more likely to buy from a company whose CEO uses social media to clearly define company values and leadership principles – which could absolutely be classified as official communications. And in the study I’ve referenced, 94% said C-suite social media participation enhances a brand image. CEOs who are not using social media at all, or who are not using it in an external-facing manner, should be made aware of the significant benefits of a proactive social media communication strategy.

3. If the 50% who use social media but say it’s not a significant part of their marketing responded this way because they’re either struggling to build engagement around their social media marketing efforts or are unclear of how to take their “starter efforts” to the next level (as I suspect may be the case with a number of them), there are a plethora of resources they can look to for advice. For starters, the Content Marketing Institute can provide advice to companies like this on how to create tremendously valuable content to drive these efforts. Additionally, Mack Collier’s upcoming book “Think Like a Rockstar” will teach companies how to solve this common social media marketing problem.

4. I was shocked to see that at this point in time nearly 40% of CEOs are not using social media to listen to public thoughts and opinions about their brand and products. I believe this is a minimum requirement for CEOs of companies of this size ($100 million to $3 billion in revenues). Yet, I know when we tell CEO Connection members how easy it is to simply set up a Google Alert for their company and brand names, many are unaware of this. These communications are critical for companies of this size and may be designed to be unintrusive to CEOs.

How about you – were you surprised by any of this? Would you say your perspective is similar to these mid-market CEOs? Please share in the comments! 

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The CEO Connection Mid-Market Index is the only monthly poll designed to determine and regularly represent the thoughts, issues, and levels of confidence of CEOs of mid-market companies. It provides valuable data from the perspective of the mid market C-Suite; a perspective that is important and deserving of attention but usually lost among small business surveys and Fortune 100 reviews. This survey is administered and analyzed by The NPD Group, experts in consumer market research, reports and analysis.

CEO Connection is the only membership organization in the world focused exclusively on mid market CEOs. The organization connects thousands of mid-market CEOs and rising CEOs with each other and to people, information and resources which will help them succeed. The average size of the companies they run is $1.8 billion in annual revenue and 7,600 employees. It is all about CEOs helping CEOs.

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The Introvert's Guide to Success in Business and Leadership

The Introvert’s Guide to Success in Business and Leadership

Are you an introvert looking to use your introversion to your advantage in business & leadership or an extrovert interested in leading introverts more effectively? I wrote this eBook for you…

The Introvert’s Guide to Success in Business and Leadership” eBook is NOW Available! Now an Amazon Best Seller, Hot New Release, and Kindle promotion in July 2012. Featured on Huffington Post, and the inspiration behind my Harvard Business Review article!

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Click here to DOWNLOAD in PDF format. Thank you!

Being an introvert is truly an advantage in business and leadership if you know how to leverage it, and if you remain true to yourself.

Mid-Market CEOs Share Views on Health Care, Jobs and Business Conditions

CEO Connection LogoCEO Connection, for which I serve as Chief Relationship Officer, just released the results of its May Mid-Market Index. The CEO Connection Mid-Market Index is the only monthly poll designed to determine and regularly represent the thoughts, issues, and levels of confidence of CEOs of mid-market companies (roughly $100 million to $3 billion in revenues). It provides valuable data from the perspective of the mid market C-Suite; a perspective that is important and deserving of attention but usually lost among small business surveys and Fortune 100 reviews.

This survey is administered and analyzed by The NPD Group, experts in consumer market research, reports and analysis:

Were you surprised by any of this? Would you say your perspective is similar to these mid-market CEOs? Please share in the comments!

CEO Connection is the only membership organization in the world focused exclusively on mid market CEOs.

The organization connects thousands of mid-market CEOs and rising CEOs with each other and to people, information and resources which will help them succeed. Members are C-level executives with responsibility for all or significant portions of their respective company. They represent a wide variety of businesses across a broad geographic spectrum. The average size of the companies they run is $1.8 billion in annual revenue and 7,600 employees. It is all about CEOs helping CEOs.

Email me at [email protected] if you’d like to learn more or apply for membership.

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The Introvert's Guide to Success in Business and Leadership

The Introvert's Guide to Success in Business and Leadership

Are you an introvert looking to use your introversion to your advantage in business & leadership or an extrovert interested in leading introverts more effectively? I wrote this eBook for you…

The Introvert’s Guide to Success in Business and Leadership” eBook is NOW Available! Now an Amazon Best Seller & Hot New Release, Featured on Huffington Post, and the inspiration behind my Harvard Business Review article!

BUY Now on Amazon for Kindle or Buy it at B&N for Nook! 

Click here to DOWNLOAD in PDF format. Thank you!

Being an introvert is truly an advantage in business and leadership if you know how to leverage it, and if you remain true to yourself.

Mid-Market CEOs Reveal Which Party they Want Elected in November

CEO Connection LogoIn this month’s CEO Connection Mid-Market Index, members spoke loudly and clearly in regard to which potential outcome of November’s election would have the most positive impact on their industry:

  • Fully 66% of the respondents said a Republican victory in the White House would have the most positive impact on their industry
  • 53% of respondents said a Republican president and Republican-controlled congress would have the most positive impact
  • 13% said a Republican president and split control of congress would have the most positive impact
  • Only 22% of respondents said an Obama re-election would have the most positive impact on their industry

At the same time, when asked about the availability of credit:

  • 30% of respondents said it was getting better, a positive sign
  • 4% said it was getting significantly better
  • 55% said the availability of credit had remained unchanged
  • Yet 10% said availability was either worse or significantly worse

 Encouragingly, when asked to describe current business conditions in their industry compared to last month:

  • 38% said they were better
  • 2% said they were significantly better
  • 45% said they’d remained unchanged
  • While 15% said they’d actually gotten worse

Finally, when asked whether they were considering relocating any operations to a lower-tax country, state or municipality:

  • 11% said they had already done so
  • 29% said they were either considering it or strongly considering it
  • A full 59% said they were not considering it

I asked Carol Roth, New York Times Bestselling Author of The Entrepreneur Equation and  regular contributor to CNN, Fox Business and MSNBC, for her interpretation of these results:

“It is compelling, although not surprising, to note that the majority of business owners and leaders are seeking a change in our country’s leadership, starting with the President.  I think this sentiment reflects that the current administration has a mindset that prioritizes entitlement over innovation and self-reliance, a mindset that is in direct conflict with the very nature of the capitalist system that American CEOs and business leaders both respect and nurture.”

What’s your interpretation? Post Publishing Update: I’m receiving a lot of email comments today. It’s ok to find these results surprising (to be honest, I did) or to disagree with Carol’s interpretation. Please feel free to comment here on the post – I’d love to hear your views!

The CEO Connection Mid-Market Index is a CEO Connection project in collaboration with CEO Magazine, Edelman, WCG, Heidrick & Struggles, PrimeGenesis, The Segal Company, President and CEO Magazine, and The Wharton School. The mission of CEO Connection is to help mid-market CEOs and rising CEOs succeed. Mid-market companies, generally those with revenues between $100 million and $3 billion, are essential to the global economy as their $3.84 trillion annual contribution to the U.S. private sector GDP alone ranks them as the equivalent of the world’s fourth largest country.

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The Introvert's Guide to Success in Business and Leadership

The Introvert's Guide to Success in Business and Leadership

Are you an introvert looking to use your introversion to your advantage in business & leadership or an extrovert interested in leading introverts more effectively? I wrote this eBook for you…

The Introvert’s Guide to Success in Business and Leadership” eBook is NOW Available! Now an Amazon Best Seller & Hot New Release, Featured on Huffington Post, and the inspiration behind my Harvard Business Review article!

BUY Now on Amazon for Kindle or Buy it at B&N for Nook! 

Click here to DOWNLOAD in PDF format. Thank you!

Being an introvert is truly an advantage in business and leadership if you know how to leverage it, and if you remain true to yourself.